Marketing Education on Rocket Print & Mail
Is Public Relations For Me?
Public relations is a very affordable and effective marketing tool available for small businesses and consultants. I can't tell you how many times I am approached by entrepreneurs who ask me, "Can I afford to do PR?" I always answer the same way: "You can't afford NOT to do PR."
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Public relations is a very affordable and effective marketing tool available for small businesses and consultants. I can't tell you how many times I am approached by entrepreneurs who ask me, "Can I afford to do PR?" I always answer the same way: "You can't afford NOT to do PR."
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Design Tips You Won't See on MSNBC
When I started out in business, I was a graphic designer. It's something I am very passionate about. MSNBC asked me to come back on "Your Business" for a second time and discuss what makes for effective graphic design.
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When I started out in business, I was a graphic designer. It's something I am very passionate about. MSNBC asked me to come back on "Your Business" for a second time and discuss what makes for effective graphic design.
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Defending the Obama Duck
Two weeks ago, I used a rubber ducky of President Obama in a newsletter to promote the new line of promotional products PostcardMania is selling. Why would I use the Obama duck as the product example in my newsletter when I don't honestly think any business will particularly benefit from using that item to promote themselves? 2 reasons.
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Two weeks ago, I used a rubber ducky of President Obama in a newsletter to promote the new line of promotional products PostcardMania is selling. Why would I use the Obama duck as the product example in my newsletter when I don't honestly think any business will particularly benefit from using that item to promote themselves? 2 reasons.
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Two-Step Marketing: Do It Right!
It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale). You can use direct mail to inexpensively promote to your target audience, generate leads, and then follow up and convert them to sales.
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It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale). You can use direct mail to inexpensively promote to your target audience, generate leads, and then follow up and convert them to sales.
Read rest of this article
Using Current Situations to Your Advantage
The world is constantly changing, today faster than ever, and if you aren't changing with it you'll be left behind. How do you make sure your marketing stays relevant?
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The world is constantly changing, today faster than ever, and if you aren't changing with it you'll be left behind. How do you make sure your marketing stays relevant?
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Chess School Teaches Marketing Lesson
It's always smart to learn from others' mistakes, but it's even better to find what another company may be doing RIGHT and applying that to your own business. That's why we're featuring a great case study from a highly successful campaign done by one of our customers.
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It's always smart to learn from others' mistakes, but it's even better to find what another company may be doing RIGHT and applying that to your own business. That's why we're featuring a great case study from a highly successful campaign done by one of our customers.
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Online vs. Direct Mail - do they work together?
I'd like to talk to you today about landing pages. Why? Because they make your direct mail campaign a much bigger success. There are so many distractions out there and the best way to get people into a sale with a any marketing campaign is by GUIDING the prospect through the entire process.
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I'd like to talk to you today about landing pages. Why? Because they make your direct mail campaign a much bigger success. There are so many distractions out there and the best way to get people into a sale with a any marketing campaign is by GUIDING the prospect through the entire process.
Read rest of this article
Marketing Overkill? - The Undeniable Role of Repetition in Success
Companies that understand this get all the business; those that don't... don't.
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Companies that understand this get all the business; those that don't... don't.
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Direct mail marketing - Can it really pay off? Step two: How to design a direct mail piece that "pulls"
By now you have done your homework from the last article and know what product to market first. Through your research, you have figured out everything you could about the clientele that buy that particular product so you can now learn what to say to them.
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By now you have done your homework from the last article and know what product to market first. Through your research, you have figured out everything you could about the clientele that buy that particular product so you can now learn what to say to them.
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Direct mail marketing - Can it really pay off? Step one: Researching your target market
Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off.
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Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off.
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