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Roundtable Dinners – The Seminar Alternative: Part 1
There is an alternative to seminars that eliminates the need for formal public speaking and presentations, and actually provides better results. It's called a Roundtable Dinner™, and here's how it works.
Read This ArticleRoundtable Dinners – The Seminar Alternative: Part 2
In Part 1 of this series I explained what goes on behind-the-scenes before your actual dinner. In this article, we'll deal the dinner itself, and I'll give you tips and pointers on how to make it as effective as possible. Here we go!
Read This ArticleRoundtable Dinners – The Seminar Alternative: Part 3
In Part 1 of this series I explained what goes on behind-the-scenes before your actual dinner. In Part 2 I walked you through the dinner itself, giving you tips and pointers on how to make it as effective as possible.
Read This ArticleThe Most Important Part of Your Mailing
A direct mailing is made of up three basic parts: the design, the offer, and the most important part - the list.
Read This ArticleThe Most Important Part of Your Mailing: How Well Do You Know Your Customers?
By analyzing the commonalities of your customers you can learn who your best customers are and really start targeting with precision.
Read This ArticleThe Most Important Part of Your Mailing: Targeting Beyond Demographics
In most cases, demographic lists more than get the job done. For some products or services, though - home woodworking tools, for instance - you may not be confident that you can adequately narrow your list by the normal qualifiers.
Read This ArticleA Lousy Mailing List Will Ruin Your Campaign
A good mailing list is essential to any marketing campaign. If the wrong person is reading your ad, you just wasted your time and money.
Read This ArticleEffective List Management Can Save You Big
Let's talk about how to keep your postage costs down.
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