The Situation
Mini Jobs is a home repair specialist company in Atlanta, GA. They neede to market their home repair services, so they reached out to RocketPrint & Mail for assistance.
The Solution
RocketPrint & Mail created a letter that included the following features:
- A list of available services
- A cut out square of their contact information for easy access
- A checklist on the back of the letter so that the homeowner can quickly decide what parts of their residence needs to be fixed or updated
Mini Jobs mailed 16,131 letters to their own mailing list of contacts. The letters went out in batches of about 500 pieces at a time on a monthly mailing schedule.
The Results
They received 140 responses, converted all of them and made $77,000!
As a result, they received 140 responses and converted all of them totaling $77,000 in revenue. Since they spent $16,924 on the letters and made over $70k, their return on investment comes to 355%.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other handymen or home renovation companies.