The Situation
Lily Land, owned by Braden Sanderson, buys vacant land throughout the U.S. from landowners looking for a quick and easy sale. Braden needed a better return on investment with his marketing plan, so he came to RocketPrint & Mail for assistance.
The Solution
RocketPrint & Mail created a letter for Lily Land that included:
- The business owner’s signature in a handwritten font
- A personal letter explaining the purpose of the letter
- Personal details of the prospect and a detailed offer to encourage them to respond and sell the property
Braden has mailed 30,000 letters to his own list of vacant land owners in different states, and he used a bi-monthly mailing schedule.
The Results
This land investor made $60,000!
As a result, Lily Land received 100 responses and converted 3 of them to new clients. They also made $60,000 in revenue since he started mailing with RocketPrint & Mail. He spent $8,357 on his letters, so his return on investment amounts to an impressive 618%.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for land investors.