Land Investing direct mail advertising case study

Direct Mail Advertising Case Study: Metairie, LA, Real Estate

Mailer Design

The Situation

Located in Metairie, LA, this land investment company was looking for a way to gain more clients interested in selling their land, so they came to Rocket Print & Mail for help with their marketing.

The Solution

This Louisiana land investor mailed 4,729 letters to their own list of vacant land owners on a weekly mailing schedule. The letters were mailed out in increments between 500-1,000 pieces.

The letter included specific details about the interested property and instructions on how to respond to the cash offer. It also included a personal signature at the bottom (not pictured above for anonymity) to increase trust with the prospect.

The Results

They generated $15,000 in revenue!

After mailing the letters, this land investor received 24 responses and closed 1 deal, making $15,000 in revenue.

This investor spent $2,749 on this letter marketing campaign, bringing their return on investment to 445%!

 

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