Land Investing direct mail advertising case study

Direct Mail Advertising Case Study: Weston, FL, Land Investment

Mailer Design

The Situation

Located in Weston, FL, this land investment company was looking for a way to gain more clients interested in selling their land, so they came to Rocket Print & Mail for help with their marketing.

The Solution

This Florida land investor mailed 2,586 letters out of a 5,000 letter campaign that is ongoing. The letters went out to their own list of contacts who owned vacant land.

The letter included details about the benefits of accepting a cash offer, how they could get in touch with the land investor, and the land owner’s name to grab their attention.

The Results

They generated $25,000 in revenue!

After mailing the letters, this land investor received 15 responses and closed 1 deal, making $25,000 in revenue.

This investor spent $2,288 on this mailer marketing campaign, bringing their return on investment to an impressive 993%!

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CSID: 1067
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