The Situation
Located in Savannah, GA, this land investment company was looking for a way to gain more clients interested in selling their land. After hearing about how successful direct mail is, they came to Rocket Print & Mail for marketing help!
The Solution
This Georgia land investor mailed a total of 4,978 letters to their own list of land owners on a weekly mailing schedule. The letters were mailed out in amounts between 500 and 1,500 pieces.
The letter included instructions on how to respond to the cash offer and the benefits of working with a land investor, like zero fees and a stress-free process. The letter also had a photo of the owner and a personal signature at the bottom (not pictured above for anonymity) to increase trust with the prospect.
The Results
They made $120,000 in revenue with letters!
After mailing the letters, this land investor received 100 responses and closed 2 deals, which generated $120,000 in revenue.
This investor spent $3,528 on this batch of letters, bringing their return on investment to 3,301%!
This was also only a part of the entire direct mail campaign, so this investor expects to generate even more revenue in the future.