The Situation
Jordan McCoy is a real estate investor with Southeast Buyers Group in Ruskin, FL. He was looking for more people interested in selling their vacant property, so he reached out to RocketPrint & Mail for help with his marketing.
The Solution
RocketPrint & Mail created a letter that included the following features:
- Personalization that included the address and name of the property owner
- Jordan’s signature at the bottom of the letter to make it look more professional
- A message from Jordan stating all the benefits of working with his company instead of his competition
Jordan mailed 7,500 letters to his own mailing list of vacant land owners on a weekly mailing schedule in increments of 500-1,400 mail pieces.
The Results
He generated $60,000 in revenue by sending out letters!
As a result of this direct mail campaign, Jordan was able to buy 3 properties which will generated $60,000 in revenue for his business. His upfront investment amounted to $4,858, bringing Jordan’s ROI to 1,135%.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the real estate investment industry.