The Situation
Ben Hunt is a land investor with Wire Road Properties in Mount Vernon, MO. He needed to bring in more land buyers, so he reached out to RocketPrint & Mail for help with his marketing.
The Solution
RocketPrint & Mail created a letter that included the following features:
- A friendly, professional photo of Ben that builds trust with the prospect
- A bulleted, 4-point list of his step by step process to selling a piece of land
- A strong call to action at the top of the letter
- A tear-sheet section that makes it easy for the prospect to respond to the letter
Ben mailed 110,000 letters to his own mailing list of vacant land owners on a monthly mailing schedule in amounts of 1,000-2,000 pieces.
The Results
He generated $275,000 in revenue by sending out letters!
As a result of this direct mail campaign, Ben achieved a 2.5% response rate, which included 2,750 responses, and converted 27 of them. His average deal brings in $10,000, so his total revenue came to $275,000 and his ROI reached 585%.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the land investment industry.