Marketing Articles

Roundtable Dinners - The Seminar Alternative: Part 1

There is an alternative to seminars that eliminates the need for formal public speaking and presentations, and actually provides better results. It's called a Roundtable Dinner™, and here's how it works.

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Roundtable Dinners - The Seminar Alternative: Part 2

In Part 1 of this series I explained what goes on behind-the-scenes before your actual dinner. In this article, we'll deal the dinner itself, and I'll give you tips and pointers on how to make it as effective as possible. Here we go!

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Roundtable Dinner - The Seminar Alternative: Part 3

In Part 1 of this series I explained what goes on behind-the-scenes before your actual dinner. In Part 2 I walked you through the dinner itself, giving you tips and pointers on how to make it as effective as possible.

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The Most Important Part of Your Mailing

A direct mailing is made of up three basic parts: the design, the offer, and the most important part - the list.

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The Most Important Part of Your Mailing: How Well Do You Know Your Customers?

By analyzing the commonalities of your customers you can learn who your best customers are and really start targeting with precision.

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