Marketing Articles

Roundtable Dinners – The Seminar Alternative: Part 1

There is an alternative to seminars that eliminates the need for formal public speaking and presentations, and actually provides better results. It's called a Roundtable Dinner™, and here's how it works.

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Roundtable Dinners – The Seminar Alternative: Part 2

In Part 1 of this series I explained what goes on behind-the-scenes before your actual dinner. In this article, we'll deal the dinner itself, and I'll give you tips and pointers on how to make it as effective as possible. Here we go!

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Roundtable Dinners – The Seminar Alternative: Part 3

In Part 1 of this series I explained what goes on behind-the-scenes before your actual dinner. In Part 2 I walked you through the dinner itself, giving you tips and pointers on how to make it as effective as possible.

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The Most Important Part of Your Mailing

A direct mailing is made of up three basic parts: the design, the offer, and the most important part - the list.

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The Most Important Part of Your Mailing: How Well Do You Know Your Customers?

By analyzing the commonalities of your customers you can learn who your best customers are and really start targeting with precision.

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The Most Important Part of Your Mailing: Targeting Beyond Demographics

In most cases, demographic lists more than get the job done. For some products or services, though - home woodworking tools, for instance - you may not be confident that you can adequately narrow your list by the normal qualifiers.

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A Lousy Mailing List Will Ruin Your Campaign

A good mailing list is essential to any marketing campaign. If the wrong person is reading your ad, you just wasted your time and money.

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Effective List Management Can Save You Big

Let's talk about how to keep your postage costs down.

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