Direct Mail Advertising Case Study: St. Augustine, FL Professional Service

The Situation

Lender Assets Management, LLC is a towing and storage company in St. Augustine, Florida. They buy, tow, and store vehicles from people who file for Chapter 7 Bankruptcy so they don’t have to deal with repossession companies. They wanted to increase leads, so they called PostcardMania for assistance with spreading the word about their professional services.

The Solution

The marketing experts at PostcardMania helped Lender Assets Management, LLC write a lead-generating letter and start a direct mail advertising campaign. The letter includes:

• A bold statement at the header reading, “We’ll give you $1,000 (or more) for your vehicle!” to hook the recipient’s attention.
• A clear explanation of what their professional service is so the reader understands how Lender Assets Management, LLC can help them.
• A mention of having a Better Business Bureau rating, adding credibility to their company and inciting trust in the reader.
• An option to speak with someone in Spanish.

They sent 5,876 letters to people who filed for bankruptcy in the past 90 days.

The Results

Tracked Calls
28

Lender Assets Management, LLC had a great response to their direct mail advertising campaign! After mailing letters, they tracked 28 calls and converted 23 into new jobs! This is expected to generate $60,000 in revenue!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professional services!