Everywhere Small Business
We present to you, our most optimized marketing program which combines the effectiveness of direct mail with the genius of Google, Facebook, Instagram, Gmail, and YouTube follow-up ads. It does exactly what it says… It puts your business everywhere it needs to be to drive qualified leads and revenue to you.
How it Works
Everywhere Small Business® is an automatic system that saves you countless hours and maximizes your marketing impact beyond anything else you’ve tried. When you add Everywhere Small Business® to your direct mail campaign, your targeted prospects see your ads on Google, Facebook, Instagram, Youtube and Gmail automatically. Plus, the results of your campaign are tracked in one easy-to-use dashboard which also records any phone calls you receive so that you can ensure your reception team is handling your leads properly. Here’s a break down of how it works:
Step 1: Your Mail Pieces are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces tangible credibility for your business that is unmatched by any other form of advertising.
Step 2: Mail Pieces are Tracked
Using a cutting-edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in to your dashboard any time to know exactly when your cards are due to arrive, so you can plan for the influx of new customers.
Step 3: Digital Ads on Google, Facebook, Instagram, YouTube and Gmail
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system.
Google Ads
Digital ads, matching your direct mail piece, will display on millions of websites in the Google network, sending prospects directly to your website to learn more about your products and services.
Facebook & Instagram Ads
Your matching digital ads will also be displayed on Facebook and Google. The ads will display to the people you mailed to, as well as to others who match similar demographics in your targeted area.
YouTube Ads
Included with Everywhere Small Business Platinum® - Compare packages →
Your promotional video (or we’ll create a static ad for you, if you do not have a video) will be displayed to your targeted prospects when they watch other videos on YouTube. By now your prospects see your business is “everywhere” and that you are the one they should call!
Gmail Ads
Included with Everywhere Small Business Platinum® - Compare packages →
Your targeted prospects will also see your ad when they login to their Gmail account. This ad will show a from name and subject name and when clicked will be a full promotion about your business, directing the prospect to your website.
Gmail holds a 53% share of the US email market in 2020. According to statistics on Gmail users in the USA, Gmail accounts for 130.9 million of the total email users in the US. (Source: Shuttle Cloud).
Step 4: Tracking Phone Calls from Your Campaign
Your campaign includes a unique phone number that redirects all calls to the business number you select. This number allows all calls to be tracked and recorded so you can effortlessly see the results of your campaign in our easy-to-use dashboard.
The call recording feature allows you to ensure your reception and sales team is handling prospective callers properly and ensure no revenue is being lost.
For most callers, you can also view:
- Full name
- Address
- Gender
- AND age
This means you’ll be able to immediately use your prospects’ demographic information to determine how best to serve them the moment they call into your business.
Everywhere Small Business
Explained
Joy explains Everywhere Small Business.
How Everywhere Small Business works.
Which Campaign Type
Is Best For You?
Reviews
- I am thoroughly impressed time after time with RPM! I can only imagine some of the hurdles that your team has to go through each week with all of my mailings but it always seems to work out. I read your newsletter the other day and was intrigued with Maggie’s call center experience as I used to do phone sales as well. I have always thought that anyone who was successful at phone sales can be successful at just about anything. We have had a great year so far in my opinion and I have some good stuff in the pipeline for the near future! Thanks again and sorry for the late response!
- They say word of mouth is the best from of marketing, that may be true as that’s how I found RocketPrint! However, those of us in the direct marketing world would like to think “word of mouth” is only second to “direct mail”! I was working with a local Tampa mailhouse with my primary client being Hungry Howies Pizza N Subs. Our overall volume wasn’t too large, however from time to time we could anticipate a mailing of 50 to 100K piece. My mailhouse at the time was struggling to meet that demand and I went searching. A friend suggested I call Maggie ….and as the say…the rest is history. Now 2 years later my company not only mails for Hungry Howies but also Sweetbay Supermarkets, Tropical Smoothie Café, Forsythe Mortgage and a host of others. Our overall mail volume surpassed over 2.5 Million pieces of saturation mail and another 1 Million of Standard Bulk mail. RocketPrint handled all of our needs with ease and professionalism. Their staff is well trained and has never “left me hanging” as happened with other Mailhouses. I go out of my way to have my mail processed by RocketPrint, even paying shipping charges from printers out of state to ship my product to Clearwater so I can rest assured it will be handled properly. My wife, Shari and I certainly appreciate that confidence and more importantly so do our clients.
- I just wanted to take a moment to thank you both for my recent order... getting lots of calls so far (32 calls so far — 3.2%, which you know is higher than the USPS reported average for direct mail!). The cards look great and I appreciated your assistance. PostcardMania is the best! Thanks again
- We really appreciate you and your team.
- About a year ago, we were experimenting on our own with direct mail and we were using various competitors. Through making some calls and doing a little research, our company came across RocketPrint & Mail. So, we gave them a shot and we definitely saw a large increase in the amount of pieces we were mailing utilizing their services while keeping our costs the same. We experienced an increase in the number of phone calls we received and in the traffic coming through our locations. Rocket Print & Mail is customer service driven and they have all of the marketing services a business would need in order to succeed. I would recommend their services to anyone that ever expresses a need for marketing support for their business because our company has experienced first hand success utilizing the resources of Rocket Print & Mail!
- Excellent, Aaron Williams is extremely attentive and knowledgeable in the process. Deadlines were met and the representatives of the company were professional at all times.
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Frequently Asked Questions
If direct mail or DirectMail2.0 are already working well for you, that is all the more reason to upgrade! With the addition of the Facebook ads that are included in Everywhere Small Business, you should expect to see an even higher increased return on investment from what you’re already doing. Everywhere Small Business simply increases your business’s exposure even more to your targeted prospects.
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is the return on investment (ROI). If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking, Online Follow-up Ads, and Facebook Follow-up Ads combine to boost the ROI.
Heck yes! Just let your marketing consultant know and they’ll do the rest!
Everywhere Small Business is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE! Just call 1-800-442-0112 to speak with a marketing consultant.